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Meet Hopp: The New Rideshare App That Just Landed in the GTA (and Maybe Gave You a Ride to Estonian Music Week)

Toronto and the GTA have a new ride-hailing option, one with a little European flair. Meet Hopp, the new kid on the block backed by Bolt, Europe’s largest mobility app, founded and headquartered in Estonia.

Hopp ridesharing app vehicle with a driver getting inside the car

You may have already caught a lift with us at Estonian Music Week (yep, that was us helping shuttle folks to and from the festivities with a special discount) or enjoyed the sauna we brought to EMW’s külasimman / Village Party. While our name might be new, we’re bringing years of experience and a mission rooted in affordability, sustainability, and fairness.

Powered by Bolt, which operates in 50+ countries and serves over 150 million users, Hopp brings a fresh approach to ridesharing, one where drivers are treated like entrepreneurs, riders know what they’re paying for, and the platform isn’t dictated by the usual North American giants.

So why Canada?

When it came time to launch into another market, Canada just made sense. The GTA, home to one of the largest Estonian communities outside of Europe, felt like a natural next stop for a company with Estonian roots. The city is even building a new Estonian cultural centre, and we’re excited to see it come to life. 

Our launch in February 2025 may have coincided with a record-breaking snowstorm (we’re still thawing out), but we hit the ground running across Toronto, Mississauga, Vaughan, Markham, and Richmond Hill. Since then, we’ve expanded into Pickering, Oakville, Brampton, King City, Aurora and Ajax.

We are community-first and people-powered.

We were happy to support Estonian Music Week 2025 festivities by offering discounted rides to music lovers and heating up a sauna at külasimman. The festival Sunday shaped up to be a true celebration of Estonian culture. No village party is complete without a little sauna, especially when rain makes an appearance.

What makes Hopp different?

We’re not here to be another app on your phone, we’re here to rethink the experience. In a market long dominated by a duopoly, Canadian drivers and riders deserve something that feels more local, more transparent, and more empowering.

For drivers, Hopp is a platform that treats you like a business owner. We believe you should be able to set your own hours and succeed on your own terms. That means better pay, more autonomy, and a model that’s built around your success, not just ours.

For riders, we offer transparent pricing, a commitment to safety, and the chance to support something different, something that aligns with Canadian values of fairness, inclusion, and Innovation.

We know we’re not the only option out there, but, we’ve learned a lot from operating in fast-paced, highly competitive European–not to mention Africa, Western Asia and Latin America–markets. That’s made us nimble, responsive, and thoughtful. We are community-first and people-powered. We’re proud to bring a European sensibility to the Canadian market, and to prove that ride-hailing can be fairer, safer, and yes, even a little more fun. Try us out today by downloading the Hopp app at gethopp.com. Get $15 off your first 2 trips with code EMW2025.

*Discount up to $15 per trip. Only valid in Canada where Hopp operates. One use per Hopp account. This discount cannot be combined with any other Hopp promotions or offers. Expires 30/06/2025. Hopp General Terms and Conditions for Passengers apply: gethopp.com/en-us/legal

This is just the beginning. Canada, we’re just getting started.

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