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The New Face of VEMU: A Conversation with Velvet’s Kristian Kirsfeldt

Welcome to a new series of interviews introducing the faces behind VEMU’s (Estonian Museum Canada) rebranding process and those who have helped contribute to it! In this first interview, we spoke with creative director Kristian Kirsfeldt of renowned Estonian design agency Velvet, who along with co-worker Nele Volbrück and their team created VEMU’s new striking visual identity. Read on to find out more about the stories behind the museum’s new brand and to hear more about Kristian himself!
Kristian Kirsfeldt

Kristian can be seen and heard speaking as the keynote speaker at VEMU’s 10th annual fundraising night on May 14th. VEMU’s planned new permanent exhibit, which has been worked on in collaboration with Velvet, will also be a topic of discussion at the fundraiser. Register at https://estoniancentre.app.neoncrm.com/np/clients/estoniancentre/event.jsp?event=3& or by calling 416.925.9405. See you there and stayed tuned for the next interview coming up soon! If you’re interested in knowing more about the design aspects of VEMU’s rebrand and the stories behind them, check out a seminar on that here: Read more: Eesti Elu Nr. 18 2022 paper- and PDF/digi)

On behalf of VEMU, Kati Kiilaspea


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