Even though there were so many women actively involved in diving and kiteboarding recreationally and professionally, she couldn’t understand why these industries still focused on creating equipment predominantly for men.
In 2013, she sat down and started to put her ideas in place and over the next 3 years researched, designed, tested, built, and finally launched the Truli Wetsuits e-commerce business in 2016. She was still living in The Caribbean, but established the business in her hometown, Toronto, Canada.
Since then, Mia stays connected to women who love the water and listens to what they really need. She has introduced new designs and created an -innovative sizing system that works specifically for women’s bodies. Today, she’s put down roots in the active water sport community of Tobermory to continue to develop and focus on the business.
As her business garners more attention, more women are getting in touch. It’s not just -adventurous or extreme sport enthusiasts who love Truli Wetsuits, but it’s every woman of all ages and abilities. Women who simply need a bit more warmth and coverage from a wetsuit so they can enjoy all the benefits our lakes offer.
For more information:
Mia Toose – Truli Wetsuits
647 522 3483
PO Box 78 Tobermory PO
hello@TruliWetsuits.com
www.TruliWetsuits.com
