The Rolling Estonian: A review of the music video for “X-Ray” by Tommy Cash
Jul 8, 2022
Estonian Life No. 27 2022
Tommy Cash is an artist that knows how to throw a curveball at you. No matter how familiar you may be with his experimental, surreal, eyebrow-raising antics, he still manages to create something unexpected and unapologetically eccentric with every release.
Without any doubt, the same holds true for one of his most celebrated music videos, "X-Ray," released in 2018. The song originates from his 2018 record YES. The three-minute-long video is beautifully put together by Cash's co-director and long-term creative partner Anna Himma, who in 2020 won the UK Music Video Award for Best Art Production of Cash's music video "Sdubid."
Turning our attention back to “X-Ray,” Himma's creative directorial style perfectly synchronizes with Cash's provocative nature, enhancing his absurdity without taking away from the video's overall cohesion. Carefully balanced between clarity and obscurity, Himma assembles pieces of a puzzle that create a picture vague enough to keep you guessing, while still being sufficiently decipherable to avoid complete visual anarchy.
(Read more: Estonian Life No. 27 2022 paber- and PDF/digi)
Written by Natalie Jenkins, Toronto
