Telli Menüü

One word – Menu, not menüü

nov. 29, 2013 Estonian Life No. 48 2013


It's all about the fame game. If something has achieved menu, it has gained fame; it's popular. Menu = kordaminek, edu; rahva või publiku soosing. (Success, something favoured by people / the public. )
What does this word mean? Although it was photographed in a KOHVIK (café) in Tallinn, there was no list of foods or drinks to order on it. For that, you would have to read the printed MENÜÜ. This is a detail of a page from the Eesti Kirjastuste Liidu (Estonian Publishers' Associations) monthly newspaper "Raamat" (Book), where six of Eesti's largest book publishers each have a page to introduce their new books. Here, Menu happens to be the name of a publishing house, but why? Photo: Riina Kindlam

It many have come from the Finnish word meno meaning movement in a surge or rush. It's also similar to and related to the word melu meaning loud (lärm, kisa, kära, lai jutt). In other words, something that catches your attention.  (Read more from newspaper – November 29, 2013)

Riina Kindlam, Tallinn

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