While this fragmentation holds true for generalized browsing, recent analytics from community media outlets suggest a different behavioural pattern. All publications (and writers for that matter) have to consider the cold, hard facts, even if the implications are unpleasant. But for Eesti Elu / Estonian Life, web metrics reveal a focused readership that contradicts the idea that modern internet users refuse to engage deeply with written text.
According to comparative platform data from Similarweb in November 2025 ( based on one month of engagement time), mainstream Canadian news outlets command massive audiences but don’t maintain prolonged attention per visit. Major national and urban platforms operate with short average visit durations. For example, The Globe and Mail averages two minutes and forty-four seconds, the Toronto Star sits at two minutes and twenty-seven seconds, and CBC averages two minutes and eleven seconds. Even prominent broadcasting networks like CTV News, which operate entirely without a paywall, maintain an average duration of two minutes and twenty-three seconds.
