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Time Machine: When the CBC Was Full of Estonian Employees

“It’s all about who you know.” So goes the saying, imploring those in pursuit of success to emphasize social connections over what you know. Though skills are essential, it is true that many careers have been launched through making good impressions with powerful and connected people.

The more one talks with Baby Boomers and the Silent Generation, the more we hear about that having played out. And so, I’m going to take you to a time and place when interpersonal connections were key and where Estonian immigrants and their descendents seemed to wield a bizarre amount of influence over Canadian life—the Canadian Broadcasting Corporation from 1956 to 1992.

These time machine coordinates are positioned as such because that takes us to a pre-consolidation era of the CBC, when employees worked at 90 Sumach Street in Toronto (in addition to twenty-five other locations across the city), leading up to when Toronto operations were moved to the current building at 250 Front Street. The mid 50s, twenty years after the CBC was first founded, was also a time when Estonians were becoming more settled into life in Canada.

The 90 Sumach Street building in 2021 (source: Google Maps)
The 90 Sumach Street building in 2021 (source: Google Maps)

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